Some women have misconceptions about packaged underwear. See how Fruit of the Loom changed their minds. Fruit Unpackaged.

Real people. Hidden cameras. Fake store.

I was shocked Fruit of the Loom had that kind of variety. Aubrey P.

The quality is really amazing. You convinced me. I'm sold. Lindsay Ellingson

For those who don't like Fruit of the Loom, I'd say don't knock it until you try it. Victoria K.

I was a skeptic. I would tell people not to count Fruit of the Loom out. Tonneka H.

I would have never thought it was packaged underwear to be honest. Danielle D.

I'm shocked at the variety. There's no way I would have thought it was Fruit of the Loom. Avery S.

The Underwear