Here at Fruit of the Loom, our purpose is to...

Brighten the world for a bolder, better, more fruitful tomorrow.

For those seeking confidence, quality and comfort, we deliver Fresh, Forever Favorites that brighten the everyday adventures of life.

fleece

Look Good →

fruit t shirts

Feel Good →

women's underwear

Do Good →

Well made. Well priced.™

About Fruit of The Loom

Fruit of the Loom began with a revolutionary idea to make good clothes affordable. We must have been on to something because we’re still here almost 200 years later.

NO ONE ELSE MAKES CLOTHES THIS WELL MADE, THIS WELL PRICED.®

sustainable cotton

Check out how we do our part in helping the planet.

Sustainability