Collections by Fruit of the Loom
Art of Fruit black drip tee on grape background. Art of Fruit black drip tee on grape background.

Fruitful Threads

Introducing our Sustainable Fruitful Threads Boxer Brief Collection – the perfect blend of comfort, style, and eco-friendliness. Crafted with care for both you and the planet, these boxer briefs are made from LENZING™ ECOVERO™ fibers that provide up to 50% lower emissions and water impact than generic viscose.
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Red v-neck t-shirt and blue crew neck t-shirt on yellow background. Red v-neck t-shirt and blue crew neck t-shirt on yellow background.

Crafted Comfort™

Our Crafted Comfort™ collection goes all in on the details, combining our best fabric with premium craftsmanship for our comfiest and durable-est clothes yet. They’re top of the line from the bottom up.
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Men Men

CoolZone®

We thought you couldn’t get any cooler. Then we created CoolZone®— underwear made with breathable mesh in all the right places. It keeps you cool and dry where it counts, which is pretty cool…and dry.
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Women Women

Breathable

We could all use a breath of fresh air. That’s why our Breathable underwear for adults and kids has fabric that supports airflow to keep you cool all day long. So you (and your lower half) can breathe easy.
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Women Women

360° Stretch

Soft, flexible fabric. No pinching or bunching. All-around stretch. Our 360° Stretch products flex to fit everything in your life, from half marathons to whole pizzas.
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Fit for Me Underwear Fit for Me Underwear

Fit for Me®

Twenty years ago, we launched Fit for Me®: our line of undies designed specifically for you and your curves. Because everyone deserves a perfect pair of undies. (or more, because you gotta have all the colors)
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Fruit of the Loom Collections

Fruit of the Loom offers affordable, stylish apparel, underwear, socks, and more that are made with you in mind. Shop our assortment of collections. Like our Crafted Comfort™ tees and underwear that go all in on details, combining our best fabric with premium craftsmanship. Looking for something with a little give? Check out our 360° Stretch- with soft, flexible fabric. No Pinching or bunching just all-around comfort and stretch to fit. Our breathable and CoolZone undies are made with advanced technology moisture-wicking fabric for when things heat up. For the ladies’ our Fit For Me® undies are designed for your curves. We have you covered from bottom to almost top. With so many collections to choose from you’re sure to find that perfect fit and feel you, love.