Collections by Fruit of the Loom

Fit for Me Underwear Fit for Me Underwear

Fit for Me®

Twenty years ago, we launched Fit for Me®: our line of undies designed specifically for you and your curves. Because everyone deserves a perfect pair of undies. (or more, because you gotta have all the colors) 

Art of Fruit black drip tee on grape background. Art of Fruit black drip tee on grape background.

Art of Fruit®

Want to declare your love for Fruit of the Loom without revealing your undies? Our limited-edition Art of Fruit® collection offers exclusive, graphic prints inspired by our logo. Get yours before they’re gone for good. (or for bad, if you miss out)

Women Women

Breathable

We could all use a breath of fresh air. That’s why our Breathable underwear for adults and kids has fabric that supports airflow to keep you cool all day long. So you (and your lower half) can breathe easy.

Men Men

CoolZone®

We thought you couldn’t get any cooler. Then we created CoolZone®— underwear made with breathable mesh in all the right places. It keeps you cool and dry where it counts, which is pretty cool…and dry.

Red v-neck t-shirt and blue crew neck t-shirt on yellow background. Red v-neck t-shirt and blue crew neck t-shirt on yellow background.

Crafted Comfort™

Our Crafted Comfort™ collection goes all in on the details, combining our best fabric with premium craftsmanship for our comfiest and durable-est clothes yet. They’re top of the line from the bottom up.

Women Women

360° Stretch

Soft, flexible fabric. No pinching or bunching. All-around stretch. Our 360° Stretch products flex to fit everything in your life, from half marathons to whole pizzas.