Comfortable underwear and stylish apparel for the whole family | Fruit of the Loom

Welcome to the Under-verse.

Where comfort is king, colors are cool, and every pair is a perfect fit for your little superhero

Its a bight, sunny day outside and the family decided to play cornhole on the front lawn. Mom is wearing grey fleece shorts with a white v neck t-shirt. She is watching while sister attempts to throw a blue cornhole bag. Sister is wearing jean shorts and a bight, pink hoodie. Dad is behind sister waiting for his turn with his red cornhole bag. Dad is wearing black joggers and a grey crew neck t-shirt. Brother is cheering them on from the side wearing grey fleece shorts and a red fleece crew neck sweatshirt.

Growing up comfy—one pair at a time

Discover styles for every stage.

Back to school time! Brother is coming home from school, entering through the wooden front door. He is as happy as can be while wearing navy fleece shorts and a kelly green hoodie with his tan backpack on.

BOYS

From playground to pajamas.

Back to school time! Sister is sitting on the staircase inside. She has her coral backpack leaning against her while reading in her composite notebook. She is earing jean overalls with a light pink crew t-shirt. She is smiling at what she is reading.

GIRLS

Soft, sweet, and girl approved.

SOCKS

From first wiggle to first steps.

Get ready to find styles that are toe-tally awesome from top to bottom

Discover our best kept collections.

Outdoor summer fun! Dad and son playing with a water gun. The son is wearing dark navy shorts and a red crew neck t shirt. He has the water gun and is spraying at dad who is running away smiling. Dad has on the classic dad sneakers with white socks that go up high on his leg. He also has on grey fleece shorts and a soft, blue crew neck t shirt.

Breathable

Every kid deserves a breath of fresh air—especially down there! Our Breathable underwear is made with soft, airy fabric that keeps little movers cool and comfy all day long. So they can wiggle, giggle, and play while their undies do the breezy work.

Mom and daughter are in the kitchen baking! The kitchen has glossy, light color wooden cabinets with a dark brown tile back splash. The island they are working on is a grey concreate color. Mom is wearing grey sweat shorts with a light, baby blue crew neck sweat shirt. She has her hand on her daughters back while the daughter is stirring something in a mixing bowl. The daughter is wearing jeans and a grey hoodie sweatshirt. They are both smiling and enjoying this bonding moment.

360° Stretch

Soft, stretchy, and ready for action! Our 360° Stretch undies move with every wiggle, jump, and superhero pose—no pinching, no bunching, just all-day comfy fun. Whether it’s tag at recess or pizza night at home, these undies are up for anything!

It's family game night! Dad and the two kiddos are gathered around the living room couch and coffee table playing cards. There’s snacks and fun to be had by all. Dad is wearing a grey t-shirt. Little brother and sister must be cold because they are both wearing fleece sweatshirts. Everyone is happy though because they are wearing Fruit of the Loom and spending time together as a family!

Cotton

Soft as a cloud and comfy as a cuddle! Our cotton-rich undies are made for all-day play, nap-time snuggles, and everything in between. Breathable, gentle, and oh-so-cozy—because happy kids start with happy undies!

Well made. Well priced.™

About Fruit of The Loom

Fruit of the Loom began with a revolutionary idea to make good clothes affordable. We must have been on to something because we’re still here almost 200 years later. No one else makes clothes this well made, this well priced.™