Fruit of the Loom® Partners with Lenzing™ ECOVERO™ Fibers on New Fruitful Threads Collection

Fruit of the Loom's new Fruitful Threads collection is designed with comfort and sustainability in mind. These products are made with LENZING™ ECOVERO™ fibers that provide up to 50% lower emissions and water impact than generic viscose.


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Check out the video below: