True Fit

Shop with Confidence

Fruit of the Loom has partnered with True Fit to provide our shoppers with accurate fit recommendations and guidance so that our customers can shop with confidence.

How It Works

Look for the true fit logo

Sizing doesn't have to be complicated. Toss the measuring tape and find the T on the product you're shopping.

Create a Profile

Tell us a little bit about yourself by answering a few questions about the items you already love to wear.

Shop Confidently

Add the recommended size to your cart and shop with confidence.

Why True Fit?

family wearing fruit of the loom getting icecream family wearing fruit of the loom getting icecream
Sizes are complicated.

But shopping for new styles shouldn't be. Use True Fit for a simple and easy shopping experience.

friends getting pizza in fruit of the loom clothing friends getting pizza in fruit of the loom clothing
When you can't try it on.

Browse your favorite styles online and skip the fitting room altogether with True Fit.

friends shopping friends shopping
Take the guess work out of gifting.

True Fit helps you give the perfect fit! Never guess their size again with the 'shop for others' feature in your profile.

crafted comfort collection of shirts on a hanging rack crafted comfort collection of shirts on a hanging rack
No dressing room. No problem.

Look for the true fit logo