Welcome to your new happy place.
Where comfort meets cute and wedgies fear to tread
Let’s talk layers—the comfy kind
Discover your new favorite layer.
Bras
Strap in. It’s about to get comfy.
Apparel
Apparel that has your back. And bottom.
Underwear
Panty perfection, no ifs, just butts.
Your favorites, folded & ready
Ready when you are—from workdays to weekends.
Energize Collection
Introducing Energize: our newest collection of women’s cotton stretch panties designed to brighten your day and elevate your comfort. Each pair in the Energize collection boasts vibrant, eye-catching colors that add a pop of fun to your underwear drawer. Whether you’re starting your day with a burst of energy or winding down with some relaxation, the lively hues are sure to lift your spirits.
Fit for Me®
Over twenty years ago, we launched Fit for Me®: our line of undies designed specifically for you and your curves. Because everyone deserves a perfect pair of undies. (or more, because you gotta have all the colors)
Women's Plus Fit for Me® Microfiber Slip Short Panty, Assorted 4 Pack
349 Reviews
Women's Fit for Me Breathable Micro-Mesh Brief Panty, Assorted 6 Pack
291 Reviews
Fresh Collection®
Fresh Collection by Fruit of the Loom – where fun meets comfort for your daily adventures! A collection comprised of not just bra's & undies but a whole mood! Redefine your top drawer and conquer fashion – designed for juniors who know their style and demand both innovation and style.
Well made. Well priced.™
About Fruit of The Loom
Fruit of the Loom began with a revolutionary idea to make good clothes affordable. We must have been on to something because we’re still here almost 200 years later. No one else makes clothes this good, this affordable.
