One stop back to school shop with Fruit of the Loom

Fruit of the Loom Launches Successful Back-to-School Campaign Thanks To Partnership

Together with our ad agency, GSD&M, we’ve partnered with The Trade Desk and Walmart Connect for a back-to-school campaign that reaches new customers, including those who may not shop in brick-and-mortar stores. Using data-driven research, we’ve been able to better understand our loyal customers and how to best distribute advertising dollars to reach new customers.

“Partnering with the Trade Desk is like putting on a fresh pair of underwear, it just fits,” says our Digital Media Manager, Eric Mahoney. Using the power of fruitful data, Eric and his team created predictive audience segments to find new customers. The results? Every key performance indicator goal was exceeded.

Check out the video to learn more: