Fruitful Futures

We're big on turning things into other things.

We're making a splash by using less water so Earth can keep doin' her thing. Our approach begins with how we source our raw materials, and doesn’t end until we deliver finished goods to the consumer. Each step of that journey has the potential to impact our people and our planet, and we strive to continuously improve how we produce our products across all metrics.

Earth, we got you

fruitful threads men's boxer briefs.

Fruitful Threads

Fruit of the Loom's new Fruitful Threads collection is designed with comfort and sustainability in mind. These products are made with LENZING™ ECOVERO™ fibers that provide up to 50% lower emissions and water impact than generic viscose.


We partnered with Recover™ to create our Fruit of the Loom Recover™ Cotton T-shirt. This T-shirt is made with 20% Recover™ cotton, a high-quality, low-impact recycled fiber made from cotton textile waste. Recover™ cotton fiber production also uses less water compared to conventional cotton, so much that 1lb of Recover™ cotton saves up to approximately 114 showers or 6 years of drinking water!

ecofriendly packaging

Eco Packaging

Our bags are made with 60% recycled plastic and we utilize packaging components from responsible sources.