Earth, we got you
Fruit of the Loom's new Fruitful Threads collection is designed with comfort and sustainability in mind. These products are made with LENZING™ ECOVERO™ fibers that provide up to 50% lower emissions and water impact than generic viscose.
We partnered with Recover™ to create our Fruit of the Loom Recover™ Cotton T-shirt. This T-shirt is made with 20% Recover™ cotton, a high-quality, low-impact recycled fiber made from cotton textile waste. Recover™ cotton fiber production also uses less water compared to conventional cotton, so much that 1lb of Recover™ cotton saves up to approximately 114 showers or 6 years of drinking water!
Our bags are made with 60% recycled plastic and we utilize packaging components from responsible sources.