Fruitful Futures

We're big on turning things into other things.

We're making a splash by using less water so Earth can keep doin' her thing. Our approach begins with how we source our raw materials, and doesn’t end until we deliver finished goods to the consumer. Each step of that journey has the potential to impact our people and our planet, and we strive to continuously improve how we produce our products across all metrics.

By the end of 2022, we have committed to using over 7 million feet of polyester.

(That's a lot of feet we can make into socks.)

crafted comfort assorted men's tees on hangers.

Product Authenticity

It's all about the source.

Sourcing sustainably from transparent supply chains.

Consumers deserve to feel confident about the quality and safety of the products they buy. We are committed to transparency, responsible chemical use, and the sourcing of sustainably produced key raw materials that will reduce our environmental footprint.


We have goals. We're reducing the environmental impact of our operations and products.

  • “Zero Waste to Landfill” in 2018, 2019, 2020, and 2021
  • 100% Sustainable Cotton by 2025
  • 30% Recycled Polyester by 2030
  • 30% Recycled Nylon by 2030
2 female employees of Fruit of the Loom

Enriching Lives for People and Communities

People are at the heart of what we do. Behind every garment we sell is a person. We are committed to providing respectful and inclusive workplaces where everyone can thrive.

We recognize the role we must play to respect workers’ rights and make this model more sustainable, both for our own workforce of over 29,000 people and for the more than 270,000 people who work for our suppliers across the globe. This starts with where we choose to do business and how we work with others — producers, manufacturers, brands, retailers, and consumers — to improve efforts across our global supply chain.